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Face-to-Face Interview
- One of the most widely used methods in the research of any topic, is the use of face-to-face interviews.
- It is based on a direct meeting between interviewer and interviewee.
- By personal communication it is possible to obtain much information.
- The use of a specially designed questionnaire is used for this type of survey method.
- The use of visual materials such as show cards, pictures and logos is used concurrently to encourage/illicit responses.