Quantitative

Face-to-Face Interview

• One of the most widely used methods in the research of any topic, is the use of face-to-face interviews.
• It is based on a direct meeting between interviewer and interviewee.
• By personal communication it is possible to obtain much information.
• The use of a specially designed questionnaire is used for this type of survey method.
• The use of visual materials such as show cards, pictures and logos is used concurrently to encourage/illicit responses.